The International Image Festival is an event of electronic arts and digital culture organized by the Visual Design Department at the Universidad de Caldas in Colombia since 1997. This year, the Festival will host ISEA2017, one of the most important symposiums on Electronic Art in the world, and for the first time will be held in a Latin American country.

At the same time, the Festival will be part of selected cultural events in the ’Crusade Season France-Colombia’ initiative, led by the French Institute and the Ministry of Culture.

In this space, you’ll find the reunited programming for the 16th International Image Festival and ISEA 2017. This app enables you to create your own schedule for attending certain events during the Festival.

Friday, June 16 • 15:20 - 15:45
PAPERS - ACADEMIC ACTIVITIES | Encoding Colours: from the trichromatic theory to the electromagnetic signals

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Encoding schemes for producing, storing, and transmitting colour information in electronic media are based on a three-colour canon that originated in the 19th-century physiological studies of vision. During the 20th century this canon was first standardised and then implemented in technical media. Since then it has become ubiquitous for understanding and producing the sensation of colour. However, the precise technical operations to produce colours in electronic media has been usually overlooked in media history. This paper discusses how a certain interplay of scientific ideas, technical blueprints, and encoding specifications gave origin to the trichromatic theory and its implementation in electronic media. The first part of this paper happens in the scientific labora- tories of the 18th and 19th centuries where the additive three- colour canon was set. The second part focuses on three implementations of this principle that have dominated electronic visual media ever since. These are: (i) the characterisation of a standard observer in the Colorimetric Resolution I by the Commission Internationale de l'Eclairage (CIE) in 1931, (ii) the implementation in of the NTSC color television during the 1940s and 1950s, and (iii) the ITU BT.601 recommendation for encoding digital video as a three-colour component signal from 1981.

Friday June 16, 2017 15:20 - 15:45 GMT-05
Auditorio Roberto Vélez - Edificio Orlando Sierra - Campus Central - Universidad de Caldas Calle 65 # 26 -10