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The International Image Festival is an event of electronic arts and digital culture organized by the Visual Design Department at the Universidad de Caldas in Colombia since 1997. This year, the Festival will host ISEA2017, one of the most important symposiums on Electronic Art in the world, and for the first time will be held in a Latin American country.

At the same time, the Festival will be part of selected cultural events in the ’Crusade Season France-Colombia’ initiative, led by the French Institute and the Ministry of Culture.

In this space, you’ll find the reunited programming for the 16th International Image Festival and ISEA 2017. This app enables you to create your own schedule for attending certain events during the Festival.

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Tuesday, June 13 • 14:55 - 15:20
PAPERS - ACADEMIC ACTIVITIES | Motivation in Design Strategies for Behavior Change

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Motivation is a key factor that determine behavior change. In this paper, the researchers study how people is motivated when interacting with two strategies that aim to change grocery shopping behaviors. The strategies are similar but with differences in mindfulness and nudging elements. Researchers collected qualitative data with observations and interviews from 12 user participants. Motivation categories of Fogg’s behavioral model were used in the data analysis. Findings show that the strategies can trigger pleasure, pain, fear and social acceptance. People that used the reflective strategy with mindful processes were able to better express their motivations.

avatar for G. Mauricio Mejía

G. Mauricio Mejía

Associate professor, University of Caldas
ISEA2017 deputy director

Attendees (11)