Festival de la Imagen - ISEA2017

This article refutes Walter Benjamin’s opinion about the disappearance of aura and ritual in ‘The Work of Art in the Age of Mechanical Reproduction’. According to this essay, rituals disappear through a method of mass reproduction— a film. I argue one of the mass reproductions, the film, actually creates a new aura and new ritual unlike Benjamin’s opinion. In the digital technology era, numerous replicas influence the fact that the massive re- production leads to create a new ritual phenomena as well. This phenomena appears as a piece of creative writing, a piece of fan- fiction in the cyber space. Firstly, we are going to look at a new ritual which is created by a character in the television series, Star Trek. Then, we will examine a new ritual phenomenon which is generated by a fan-fiction, in the late 1990s Korean pop culture, in the age of digital technology.